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Apple Search Ads Manager



Boston, MA, USA
Posted on Wednesday, January 3, 2024
About The Job

At Appex, we turn world-class apps into world-class businesses. We are partnering with the top mobile entrepreneurs, acquiring their apps and taking them to the next level by investing in technology, marketing, and business development. We do this by leveraging our proprietary operating system, which includes a highly effective post-acquisition playbook, a specific set of growth levers, and a fast-growing set of data about our apps and users, which also lets us improve operations and incubate and launch our own products and solutions.

Your Role

Appex is growing rapidly and looking for an Apple Search Ads Manager to join our marketing team. You’ll work directly with our Head of Growth to manage, optimize, and grow our Apple Search Ads campaigns across our top apps, in collaboration with our marketing team and agency partners.

The Value You’ll Bring

  • You will help grow our business by managing Apple Search Ads campaigns, including keyword research, bid optimization, audience targeting, budgeting, impression share, quality score, ROI measurement, reporting, and other important account metrics.
  • Help ensure we hold our work to the highest standards by providing oversight and generating weekly/monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Monitor and administer web analytics dashboards, reports, and key reporting tools, and highlight key opportunities and threats.
  • Act as our key strategist for keyword and audience opportunities
  • Manage external agency partners, and be responsible for managing results across the Apple Search Ads program. Work with cross-functional teams to help implement and test creative, ad copy, and landing pages.
  • Increase our competitive advantage by becoming the Appex Expert on search engine and PPC industry trends and developments.

Who You Are

  • You possess no less than 2 years of experience with Apple Search Ads
  • You have experience working with popular PPC ad platforms (Google Ads, Bing AdCenter, LinkedIn Advertising, etc), and are proficient in managing moderate to large-scale PPC accounts in a variety of different business verticals.
  • You are highly analytical, with deep knowledge of Excel
  • Have experience with app and website analysis (ex. Google Analytics, Mixpanel, Appsflyer, Firebase) as well as internal reporting tools.
  • You come from a background in agency, SaaS, subscription, digital service, e-commerce, search platform, or search engine is ideal
  • BS/BA degree preferred.
  • ASO experience is a bonus!

We are Appex

Our founders come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger.

We embrace diversity because we believe that only through authenticity, inclusivity, and high standards of respect, trust and humility will we be able to achieve our goals.

Baking inclusive principles into our company’s DNA provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Appex is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact careers@joinappex.com .