Counsel is a virtual medical practice that specializes in messaging-based care, providing patients with unlimited access to personalized medical advice from expert physicians. The service allows users to connect with clinicians through a user-friendly mobile application, enabling them to ask medical questions at any time and receive prompt responses. Counsel differentiates itself from traditional telehealth platforms by offering ongoing, asynchronous communication rather than encounter-based urgent care. The company partners with health plans and provider groups to enhance access to care, reduce unnecessary medical expenses, and improve patient satisfaction, achieving significant metrics such as a 33% reduction in emergency department utilization and a 96% member satisfaction rate.
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