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Marketing Manager

Firstbase

Firstbase

Marketing & Communications
Remote · United States
Posted on Saturday, November 18, 2023

About Firstbase

Remote work is the biggest workplace revolution in history. Nothing will deliver a higher quality of life upgrade in the next decade. The biggest challenge is in providing the infrastructure that makes going remote easy for companies and Firstbase is delivering this core infrastructure that makes remote and hybrid work possible and sustainable for companies around the world.

Today, we serve both workers and businesses by doing two things: we give businesses the ability to instantly support remote workers with all the physical goods they need to do great work (from computers to furniture to company swag & perks), and we give workers the ability to pick and choose what they need for their unique circumstances, then return it when they leave. We’re already working with some of the world’s most interesting companies and delivering service in dozens of countries. That said, it’s still early and there’s much to build, you’ll start with the benefit of momentum and have a broad opportunity to shape the future of our business.

Position Summary

The successful candidate will be well-versed in marketing campaign management, content marketing, email and digital campaigns, and programs in service of accelerating pipeline and revenue growth, as well as supporting client retention and satisfaction. Additionally, you are a natural communicator and storyteller, and operate with measurable impact and results at the forefront of everything you do.

This is a remote position based in Tennessee, but you will be expected to manage projects across time zones.

What You’ll Do:

  • Develop and manage integrated marketing campaigns that both support revenue-generation functions and further product/service penetration in the marketplace, including but not limited to all marketing activities and demand generation

  • Create new marketing assets such as blog articles, infographics, presentations, social media and web content, email copy, videos and advertisements that target an array of customer types/personas

  • Develop vertical and audience-specific marketing plans, and further the programmatic infrastructure, including the editorial calendar, email marketing flows, nurture campaigns, lead generation/management, etc.

  • Support event planning and event execution as well as in-person and virtual client programming.

  • Work directly with other marketing and sales team members to ensure that event, partnership, and social media marketing efforts are strategically aligned to corporate and campaign goals.

  • Define and execute against an always-on digital strategy which leverages email, SEO, SEM, advertising, content syndication and paid social.

  • Align closely with inside and field sales while continually measuring, optimizing, and reporting out on campaign efforts to demonstrate material contribution to global pipeline generation

What You’ll Need:

  • 5+ years of experience in B2B marketing

  • Experience working with Salesforce and Marketo

  • Strong understanding of persona marketing, audience segmentation, and content mapping to the buyer’s journey

  • A metrics-driven, analytical approach with a focus on outcome and impact

  • Ability to work creatively within a corporate brand identity and follow a style guide

  • Excellent written communication and presentation skills

  • To work efficiently in a fast-paced environment

  • To be highly motivated, positive, entrepreneurial, creative, ownership-driven, intellectually curious, dynamic, confident, professional and goal-oriented

  • Bachelor Degree